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A Closer Look at Downtown Disney's Star Wars Window Display

Posted by Linda Prina on Jan 22, 2016 2:01:04 PM

Star Wars: The Force Awakens made quite a splash when it released Dec. 14, 2015, obliterating various box office records and earning about $525 million in ticket sales worldwide.

According to the NY Times, it was “the largest opening weekend in North America”.

Considering this lucrative outcome, a large quota of incredible marketing was done before the debut, like the display showcases at Downtown Disney in Anaheim, California:

 

 

With a red glow creating a “too-cool-for-school” atmosphere, life-like figures, and hard textures against a dark backdrop, this display depicts a variety of elements needed for an unforgettable window exhibit. Star Wars fans, and general movie-goers alike, become animated with an action oriented display. It speaks to the audience, calling them to combat alongside the heroic characters. Who will you choose to do battle with? The dark side, or the rebel alliance?

The gleaming laser looks as real is it can get, making a triple sided light saber a tangible commodity for young Jedis at heart. The bold banner, along with the intense stance of the figures, intimidates viewers. And look at how impressive the Storm Troopers are! Never has the Dark Side looked so enticing.

Star Wars has doubly amplified its advertisement by means of an urgent feat of battle and an emotional relay. Immediately, the display’s viewers understand Kylo Ren’s nefarious purpose: to recruit more warriors and take over the intergalactic realm. The tint of red has a powerful stance in the world of color, showing off the character’s boisterous strength and commanding stature. Immediately, all eyes are upon him as he orders absolute obedience.  


Downtown Disney - Source: Youtube

The subtle shadows and choice of window size seriously makes this one unforgettable display. With such looming hype, this add alone could sway any avid non-Star Wars fan to see the movie, and they would probably like it, as 90 percent of viewers said they greatly enjoyed the film! Some people even saw the film over and over again, while others dressed up during the feature to show their undying support and fandom.

There are some hardcore Star Wars fans out there – obviously so, since they willed the “Force Awakens” edition to bounce back decades after the first series premiered in 1977. The fans’ hype is so contagious that Downtown Disney is hosting a Star Wars themed half marathon!

Thankfully, the “Force Awakens” display isn’t the last we’ll be seeing of the awesome Star Wars presentations. CEO Bob Iger announced the making of an entire “Star Wars” themed land, which is finally coming to life in California’s iconic Disneyland themed park. In January 2016, about a quarter of California’s Disneyland territory will close briefly in order to develop this Star Wars area.

Screen_Shot_2016-01-27_at_9.34.25_AM.pngInside of Disneyland Park - Source: Youtube
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Inside of Disneyland Park - Source: Youtube

America’s Instant Signs is there ready to help you with your window display or event once it’s up and running. There’s nothing better than a swell designs window display that attracts customers and shows them how professional (and fun) your business really is. We're here to help with the finer details! Contact us today to learn how we can help you!

 

Instantly Attract More People to Your Events Using Yelp & Eventbrite

Posted by Linda Prina on Jan 8, 2016 1:28:00 PM


So, you’ve got your event ready to go, but you’re having a little trouble getting the word out. Word of mouth and flyers can only do so much, and telling friends and family won’t bring a large enough crowd. When this happens, it’s time to turn to the internet to help. There are a variety of great websites designed to attract awareness to your business’ event, thus helping you grow a larger customer following and client list. With these websites, you’ll never have to worry about another event going under-populated. If anything, you’ll have to contend with having large crowds showing up every time!

Yelp 

In case you didn’t know, you can use Yelp for more than just rating your favorite restaurants and businesses. In fact, you can create a listing on Yelp to help advertise your event and your business. What’s so great about using this avenue to advertise your event is that you can add super specific details about your business to help potential customers get a good idea of who you are, what you’re selling, and what you’re about. This way, you can build up your brand, get in touch with potential clients and customers, and of course, promote your event. One stipulation, though, Yelp mainly allows you to create events in larger cities. You can, however, search for your city by choosing the “other cities” option in the event creation.

yelp_ais.jpg

 

For a step by step how-to guide, click here.

Eventbrite

With Eventbrite, you can do everything from list your event to actually sell tickets for it. This site is specifically made for raising awareness for events, so this is a great place to start if you’re new to event listing. Unlike Yelp, however, Eventbrite is almost completely event based, which means promoting your actual business in detail will have to wait a bit. Using Eventbrite is super simple and takes three major steps: creating the event, promoting it, and finally, hosting it. With this site, you can invite people using social media, create guest lists, make email lists, and reach thousands of potential customers. This is the perfect option for tech-savvy entrepreneurs. 

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Meetup

MeetUp is a handy little website that lets you create an event and advertise it all around the world. One of the largest networks for local groups and hangouts, this website makes it super easy to get the word out on your event in your community and beyond. This website is especially great for local events for smaller businesses, as it gives you an advantage of advertising to super specific locations. Every month, there are thousands of meetups going on, which means plenty of people are hearing about them, signing up for them, and rsvping to them. Use this site to generate buzz about your event and watch the clients roll in!

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My Event

This website is perfect for advertising your event because it comes with plenty of great features that help spread the word on not only your event, but your business as well. With My Event, you can set up an entire website for your event, whether it be a workshop, seminar, conference, fundraiser, meeting, or even a party. The easy to use design make it possible to create and manage an event in just minutes (or less!) and the best part? You can start using this site for free! Simply choose the package that works best for you and go from there. Making and managing an event has never been easier.

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These four websites are basically built for building awareness for your event, so you might as well get as much use out of them as you can! With these aids, your event will never go under-attended again. What’s more, using the internet to build your business and brand is one the fastest and most effective ways to build a greater client list and connect with individual customers. When paired with social media platforms, using one or all of these websites will give you a serious boost in customers.

America’s Instant Signs is there ready to help you with your event once it’s up and running. There’s nothing better than a sleek, clear sign that directs your customers where to go, answers their questions, and shows them how professional (and fun) your business really is. Once your event is ready, America’s Instant Signs will be there to help with the finer details. Contact them today to learn how they can help.

Tags: Events

Why You Should Never Compromise Quality Over Quantity

Posted by Linda Prina on Dec 23, 2015 3:11:00 PM

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When it comes to running a business, you always run the risk of allowing your prices to dictate customer behavior. Many shoppers are sensitive to high prices, and will often choose a lower-priced product that is of poor quality than the opposite.

Since high prices will cause customers to go elsewhere, businesses think the solution is to simply lower their prices to bring in shoppers, but this is not always the best solution. Typically, small businesses fall into the trap of lowering prices just for their customers, instead of throwing their main focus into building up their product and brand.

When a brand is strong, efficient, and loyal, customers will stick with it even when prices are brought up because they know they’re getting great service and even greater quality.

What is Your Brand?

Your brand is your name, your presence, and how your customers perceive you. It’s your media presence and what the world will come to recognize you by as your business grows. In order to create a good brand that will gain the trust and loyalty of potential customers, your brand must possess the following traits:

  • Value

  • Credibility

  • Easily Recognizable

Why Your Brand is Important

Think about it—when you go to the store, are you more likely to buy brand name products or products that you know nothing about, even if they’re cheaper? If you’re more likely to stick to name brands, you’re not alone. People tend to trust a product they know and love rather one that is new and unfamiliar, even if the price of the newer brand is lower.

This is because these name brands have spent time building up their name, which includes customer satisfaction, relationships, and support. Putting the customer’s first is a great way to begin building your brand.

Building Your Brand

Even if you have the best products out on the market, you have very little chance of people choosing your business if they know nothing about you. With this in mind, you should begin building your brand. Fortunately, building your brand is easier than it ever has been thanks to social media and the internet. To help your business be perceived as legitimate and professional, you must have a website, a social media presence, and a domain. These three things are the building blocks of your brand and will help potential customers find you in searches. The more information customers have about you, the higher their trust will be, which means the more your business will grow.

Change the Way Your Customers See You

As a small business owner, flipping the script on how customers see you and approach your product will determine your success. You already know that super low prices are not a good idea—not for your financial stability as a company, nor for the quality of your products—so that’s not a selling point to advertise. Instead, focus on advertising the high quality of your product, and your unmatched service. It might take a bit more time, but people will notice and they will bring business through word of mouth and social media interaction with friends and family.

Price is important but it’s not the only thing that can drive your business. When building your brand, nothing is more valuable than having amazing service and even better quality. Always emphasize the strengths of your business and customers are sure to come—and word will spread.

America’s Instant Signs can help you build your brand by providing signs that are sleek, look professional, and easy to spot. Not only are they a great place to help you as you build your brand, but they’re also a great model of a business that sports quality over price.

Visit their site to learn about their services and get tips on brand building. They can’t wait to be of help to you!

Tags: signs

11 Political Campaign Signs That Are Actually Winning the Race

Posted by Linda Prina on Dec 11, 2015 9:33:46 AM

Candidates, candidates, candidates. With all this Donald Trump talk and Bernie Sanders sparking new government ideas among the youth (and even some of the old!), it can get really tiring to see all this political talk going around (looking at you, Trump).

So as a breather from all this electoral craziness, here are 11 hilarious campaign signs to take the edge off this political season.

All Hail Megatron
 
Source: cubebreaker.com

If you’ve been paying any attention to the Transformers continuities, you might have sensed this would be coming. 

 

Why Not Choose Zoidberg?


Source: cubebreaker.com

Seriously, what about Zoidberg?

 

Tanner Wilson: Your Future Supreme Overlord

 
Source: cubebreaker.com

Supreme Overlord... What could possibly go wrong? 

 

Pretty Fly For A White Guy

 
Source: fod4.com 

The placement of these signs is just too good. We wouldn't be surprised if this was strategically planned. 

 

Danny Devito. Yes.


Source: fod4.com

Looks like Danny Devito is done with the film life and wants to give running for mayor a shot. I’m sure he can do it. Arnold Schwarzenegger was the governor of California. 

 

Harry Balsack

 
Source: fod4.com 

This one kinda just speaks for itself, really…

 

Robert Reddit (Because Reddit)


Source: fod4.com

One day Reddit will not only be the front page of the internet but front page of this school board district, too. The minds of small children are always in good hands with Reddit.

 

Vote For Pedro!


Source: fod4.com 

Pedro has moved from class president to running for congress. Bravo, Pedro! I didn’t think you’d be republican, though. 

 

Ru Paul For President!

 
Source: fod4.com 

In my opinion, it should be Ru Paul for Queen of the U.S., not president. Slay.

 

Darth Vader for Galactic Emperor


Source: Huffington Post 

We know where our vote is going. 

 

Keyboard Cat For Prez


Source: cityofferndale.org
 

You know, by this point, a cat may do well in government. They rule the internet so it’s no surprise they’d try to get involved in politics.

 

Lawless Circuit Judge

 
Source: 11points.com

He may be Lawless but at least he’s 100% honest about it. We do need honest judges after all.

 

America's Instant Sign is committed to creating quality signs. Check us out at americasinstantsigns.com or call us at (800)305-1105. We’re ready to make your sign a reality.

Tags: signs

What Do Colors Say About Your Business Brand?

Posted by Linda Prina on Nov 23, 2015 4:54:53 PM

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A majority of people can easily guess up 85% of your company’s products and clientele before ever setting foot in the actual corporate office. How is this done, you ask? Through the use of effective, promotional outdoor signs.

Think about it. The sign posted on your building and website is the first thing people are going to look at when trying to understand your company, and it’s the first item they see when browsing through the millions of corporate options available. Therefore, since it’s such a strong advertisement accent, it is important to get your business’s sign right the first time.

However, with so many options available, it is rather difficult to choose the precisely perfect combination of colors to convey the message of your entire franchise in a single lined title. No pressure there.

Nevertheless, choosing the correct line of marketing for your company’s outdoor sign is possible, and quite fun, if you know how to use colors effectively.

Luckily, we have the tips and tricks to help you and your business thrive in the most important element of your franchise along with the do’s and don’ts when it comes to mixing and matching profile-raising texts and tints.

The Basics of Color

Color is said to be one of the strongest elements of aesthetic appeal when it comes to the identification of any object. In simpler terms, color speaks to us and clues us in on emotions, values, and even safety of items around us.

We can associate feelings with certain shades and combinations. Immediately, we think of Christmas, and thus feelings of joy and merriment, when shades of red and green are placed next to each other, and likewise most of us equate gold with the feeling of victory and high achievement.

To say the least, color is important, so it is essential to choose the right few when advertising your franchise.

Understanding the Color Wheel

For starters, lets begin with the Color Wheel. This ingenious tool will instantly solve a majority of your colorful conundrums and combination questions because the device perfectly demonstrates the relationships that shades have with each other. Such relationships are:

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  • Primary vs. Secondary Colors: Primary colors are colors that are found in nature that cannot be mixed in order to be created. These colors are red, yellow, and blue, and they are said to be the three most vibrant, distinct, and favored colors of all. On the contrary, secondary colors are the hues that are made by mixing the primary colors together. For examples, orange is a mixture of red and yellow, green is a combination of yellow and blue, and purple is a medley of red and blue. When looking at the Color Wheel, secondary colors are placed between the primary colors that make them, like orange is placed between red and yellow on the spectrum.
  • Warm vs. Cool Colors: Warm colors are a class of shades that are said to psychologically emote the feeling of “heat” due to their vibrancy. These are red, orange, and yellow. Meanwhile, the opposite side of the spectrum, green, blue, and purple, introduces cool colors, which are said to emote temperatures of “cold” because of their deep intensity. On the Color Wheel, warm colors are grouped together in the first half and cool colors are lumped together in the second half. It is said that each temperature spectrum is harmonious with the colors in each because of their similarity in aesthetic appeal and vibrancy. For example, blues and greens tend to match nicely together while yellows pair well with oranges.
  • Complimentary: Complimentary introduces an intricate relationship between colors that fall opposite of each other on the Color Wheel. These opposing parings are red with green, orange with blue, and yellow with purple. When the two colors in each pair are presented side by side, they are said to make each other drastically stand out because of their conflicting vibrancy. However, when mixed together, the colors tend to dull and combine into a muddied brown. That being said, complimentary pairings are difficult because people tend to either adore the contrasting tension, or cringe at their dissimilarity in appearance.

Colors and Emotions

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Now that we understand color relationships, we can look into what colors are helpful when deciding the identity of your company. Believe it or not, colors tend to have a trademark tint attached to them and can be used effectively when presenting your market.

  • Red: Red typically conveys feelings of anger, wrath, war, strength, and danger but can also represent passion, love, and desire on the other hand. Red also has a high visibility, which is why most franchises that use red are trying to grab immediate attention and convey a sense of urgency (this is why fire trucks and stop signs are red). This color also tends to bring text to the foreground and stimulates people to quick decision-making.
  • Yellow: Typically, yellow emotes feelings of warmth, joy, cheerfulness, happiness, and liveliness. This color is also associated with food because its vibrancy tends to make people hungry and feel appetized. Yellow, like red, is an attention getter and stands out the most when contrasted with black. 
  • Orange: This hue is typically associated with comfortable warmth, fascination, creativity, success, encouragement, and determination. When used in marketing of food, orange tends to convey health and fall harvest. Children and youth tend to be drawn to orange, which is why it has been successful when advertising toys and other childlike brands. Be aware that the spectrum of aesthetic appeal for orange is limited compared to other colors, meaning this color appears ugly and revolting more often than it tends to look pleasing.
  • Green: Green tends to be associated with good health and nature because of its abundance in wildlife. Therefore, this pigment tends to be associated with freshness, harmony, growth, and fertility and is often the most calming to the eye, which is why it often means safety and comfort when used in industrial practices (think of traffic lights and money). 
  • Blue: Blue is said to be the most beneficial to the mind and body, as it tends to reduce stress and give off vibes of serenity. This hue is often associated with stability, wisdom, trust, faith, loyalty, and heavenliness because of its tranquil factors and cleanliness. Avoid using blue when it comes to advertising food because its peacefulness suppresses appetite; however, when combined with a “warm color” the paring is said to be powerful and highly impactful.
  • Purple: This pigment is often related with feelings of luxury, nobility, ambition, wisdom, and dignity. Studies show that purple is pleasing to a majority of pre-adolescent children and preferred by women, which is why many feminine designs tend to choose purple as their leading color.
  • White: White is most obviously associated with purity, goodness, godliness and cleanliness because of its lightness in hue. In advertising, white can convey simplicity in high-tech products while signs of safety and knowledge are associated with white when it comes to healing, which is doctors and hospitals tend to stick to it when aesthetically choosing their design.

  • Black: Black is often associated with darkness, quite obviously because of its deep intensity. However, black is not something to avoid in advertising; it is often associated with high-class, strength, and elegance, which is why many social events choose black-tie as the wardrobe and high-end car companies use it to showcase their vehicles. Because of its high contrast with all other colors, black is a great way to make texts and advertisements stand out.

Putting the Right Colors to Good Use

If your company specializes in sleeping improvements, such as medical enhancements, pajamas, or mattresses to list a few, use cool colors. Because of their “relaxed feeling” these pigments will induce moods of calming restfulness, and specifically blue because of its ability to convey tranquility and peace. Avoid using reds and yellows because of their tendency to stimulate the mind, which is not helpful when trying to relax and fall asleep.

 

Feeling confident and ready to start designing your company’s sign? Good! You should now that you are aware of the power color has on your audience and how it can be used to convey the successful advertisement of your industry.

In summary, think about the values you have towards your company and what you want to openly express with others. Are you looking for energy? Do you want cleanliness? How about your stance in the environment? A color can help emote a thousand words, so definitely take the time to choose the proper one to represent your company. It will be the face of success!

If you have any more question, comments, or concerns regarding your outdoor sign, or are in need of more helpful hands when it comes to design, please contact us at America's Instant Signs or call us at 800-305-1105. We have an incredible staff of highly trained experts in the field of marketing who would love to meet with you in order to discuss a plan of success for your budding company. We look forward to hearing from you!

Tags: Sign Design and Layout, signs

5 Ways Outdoor Signs Are Driving Business Away

Posted by Linda Prina on Nov 11, 2015 9:46:06 AM

When it comes to promoting a business, everyone wants to draw in customers. Businesss owners want material to look professional and approachable. They also want something that is eye-catching and sticks with them. To help us out, gaebler.com offers some pretty good advice on what to avoid when it comes to handling your sign design process.

1. Doing it all yourself

Let’s be honest, when you do something yourself, you sometimes may not get the best results. Doing it yourself may result in, well, looking like a kindergardener put it all together. By that point, you’ll be too attached to what you’ve created and you won’t see where you need improvement. You need fresh eyes and people knowing what they’re doing. And even if you are a graphics designer, doing it all yourself is a bit silly, don’t you think? It’s an excellent way to stress yourself and burn yourself out. Not being good at every aspect of your business is OK.

2. Neglecting routine maintenance

We’ve all seen those signs around the internet. Maybe in real life, too. You know the ones - "Ho Depot" instead of Home Depot or "Black Anus Steakhouse". You get the idea. Routinely check your signs so these fails don’t happen to you! This includes your logos and design setup - check them thoroughly (with a second and third opinion to be on the safe side) before you approve them. Your eyes may not see something others may see, such as inappropriate placements or design.

3. Poor construction

If your business has found its forever home, then you need proper signage. A temporary, flimsy sign is OK as long as it remains just that: temporary. If you let your temporary sign serve as the permanent sign, it might not look good for your business. Your business is like your baby and as your baby, you want to give it the best care you can so it can flourish and thrive. That means getting a strong, large, professional sign that says “I’m here and I mean business”. 

4. Not allowing room for growth

Even if it’s in a minor way, your sign will usually change in one way or another. You want to make sure your sign design is planned accordingly. Talk to the professionals handling your sign - they’ll know how to put your sign together and design it in such a way that allows for information changes. Don’t be that guy that decides not to plan for change. Change can be unpleasant because it’s change, but change can be good.

5. Typos, misspellings, and misinformation

It’s really easy to miss a small typo in a word - we read a word as a whole item not letter by letter after all. When you’re looking at a proof of your design, you’re going to want to have more than one set of eyes look at the proof as well. Make sure there isn’t any misspellings as well and definitely make sure all the information provided on your sign is correct! If this isn’t thoroughly checked (much like sign design setup) and you approve the design…you’re just shooting yourself in the foot. 

As you can see, signs play a very important role in your business. They direct and they inform. Shortcuts in sign design and construction while tempting as it is to save money may actually cost you more since you may end up losing business!

If you have that little bug in your ear telling you to do it all yourself and that all you need to do is go to Walmart to get your needed materials, flick that bug away! Seriously!

Source: Nicolas, Jon, ptbocanada.com

Remember These Essential Elements When Designing Your Outdoor Business Sign

Posted by Linda Prina on Oct 26, 2015 10:46:53 AM

There are countless items to ponder when creating a thriving business. Some possible elements you prioritize are to whom do we advertise to, where should we spend our budget, and what people should we hire for the success of this company?

However, many businesses starting out forget one key component that can either make or break the image of the industry, literally, and that is the trademark sign.

When someone says “Google” or “Target”, the picture that comes to mind is the company’s logo, and not the employees or even the products. Therefore, it is important to get this critical part in advertisement correct, but with such a monumental task at hand, it’s hard to know exactly where to begin and how to accomplish this undertaking.

Thankfully, we at America's Instant Signs have done the research and found the essential elements to consider when designing your outdoor business sign as well as the do’s and don’ts for absolute success. 

The Message

The general rule of thumb is that you have about 3 seconds to grab and keep the attention of a potential customer, especially when it comes to outdoor signage. Therefore, it’s essential to effectively get your point across as quickly and effectively as possible and yet still communicate your company’s purpose across to the audience.

Most people are either walking or driving on by, and usually are in a hurry about it too. You need to convey your message in as little words as possible to capture the attention of passer-byers. It is recommended to sit down and think about what your company is trying to convey or present, and then write it down.

Next, rewrite these goals using less and less words each time until you are satisfied with the content in no more than five words. A great example of this can be found in McDonald’s slogan “I’m lovin’ it”, which is the unlimited cultivation of their company’s aspirations towards their customers in all that they produce.

Once the Logo or slogan has been selected, it’s also important to find a way to convey the company’s industry type in a symbol. I know you want to be unique and stand out from other competitors, but believe me when I say the more cliché the better here. Using stereotypical images to present company values is an easy and fast way to communicate your business’s franchise.

There’s a reason why REI uses a pine tree and mountain scape façade on their logo or Bank of America showcases our nation’s flag: it’s because the symbol is appropriate to the product and easily recognizable by a majority of people. It wouldn’t make much sense if a bakery chose to display an apple instead of a cookie or cake icon. Go for the obvious here; it’s still possible to take an iconic symbol and make it uniquely your own without having to confuse your audience.

Color

Perhaps the most alluring element of a sign is the color, and therefore, choosing one or a couple shades over the thousands available is essential for success.

The first thing to consider is how color affects the audience. It’s known that colors have an emotional attachment, which is why you should figure out the sentimentality that you want your customers to feel or experience when simply looking at your sign.

Traditionally, white conveys a sense of strength and purity; blues give off an essence of tranquility, and yellow a presence of joy and happiness. Other colors, like red or green, can be used interchangeably depending on other elements and factors nearby. Red, for example, can emote love and affection but can also show sternness or violence depending on context and hue. Green can come off as either environmentally conscious or toxically repulsive according to tone and shade.

Colors also give off “temperatures”. Red, orange, and yellow are associated with heat while green, blue, and purple are connected with cold and thus can give the client a psychological presence of these temperatures. Consider how you want your viewer to feel. If you want them to approach your company with a sense of cool and comfort, try the “cold” colors, or go with the “hot” tones for a more vibrant and energetic aesthetic. Trampoline fitness company, Skyzone, uses orange as their key advertising color because it reflects the “get-up-and-go” attitude that the employees and business communicate.

In general, the key words when it comes to color are control and contrast. Have control by choosing one to three colors max in your advertisement. Too many colors, especially when combined unpleasantly, can be jarring and disorienting to your client and may turn them away. It can also be difficult to read with too much going on, therefore choose a small selection of colors that are contrasting. Color opposites, as found on the Color Wheel, can make your sign pop and stand out rather than fade into itself.

Also, consider your environment; the location of your sign can help determine colors as well. Don’t choose a color that is overused in your area or that blends into your building or background. Be bold in your color choices!

Font

Fonts, like colors, also have an emotional reaction on your audience and can also be used to communicate company values or products much like a symbol or icon, so finding a good font is important for your sign.

All fonts fall into one of three categories:

Traditionally, most San Serif fonts display modernism because of its clarity and cleanliness in type, something more like script displays friendly connections, and serif fonts give a nod to classic and traditional aesthetics. Sit down and think about what you want to express and what is appropriate for the company’s image and usefulness. It doesn’t make sense to have a mortuary sign with crazy “circus” lettering or a kid’s afterschool program with a stern font. Make it fitting!

Go through samples and pick a few that display your industry’s “feel” or “emotion”. Also, stay away from branded fonts like Disney’s or Star Wars’ typefaces. They have an immediate reaction already associated with their look and will confuse or even appall your audience when seen on your business if you are not connected with that particular commerce.

Also, be mindful of size and legibility. There’s no use in having a sign if its viewers cannot read it. Therefore, be consistent in your fonts and choose only up to two typefaces. Be mindful that something that looks good on a small 8x11 sheet of paper may not display the same way on a building side because of letter boldness and design, and always consider the visibility distance when choosing font and size. Thinner and smaller fonts aren’t read as far as larger and more boldface letters. To see how big a sign should be for maximum visibility distance, check out the legibility chart by clicking the link here.

Location

Finally, once the size, color, font, emotion, and icons have been chosen for your sign, the last element to think about is the signs location. Size, as described above, is not the only thing to consider when thinking about location, but also display height and other obstacles.

The easiest way to disregard a sign is to never see it; this may be because the sign is too high for viewers to see without much effort. Keep in mind that most potential clients are walking or driving, so place your logo where a wide range of people can view the emblem at eye level or from a major road.

Also, be aware of possible obstacles that could be in the way. Are there other buildings that could block the view? What about large trucks or trees? A sign should be visible no matter the time of day or the angle, which means the logo should stand out in direct sunlight, free of glares, or be illuminated during the night.

The best way to check for visibility is to simply act like a customer yourself. Go and take a walk outside your building or do a drive by throughout different points of the day to spot potential problems and map out the best location for placement.

Do's and Don'ts

In summary, here are the things to note when designing your outdoor business sign:

DO:

  • Take the proper time to really consider all possible color, font, and size options. Your sign is the first impression of your company, so make it notable!
  • Choose symbols that accurately, and even clichély, describe your company’s interests.
  • Establish a consistent brand.
  • Simplify
  • Look at other successful business to see what elements are displayed in their logo for success.
  • Play the role of the customer. By stepping into their shoes and being honest with your marketing, you can see what is and what is not working.

DON’T:

  • Overcrowd or over color
  • Forget about legibility
  • Be afraid to take risks
  • Underspend or skimp. The sign or logo is the number one marketing tool for companies, so spend a little. The sign will pay for itself if it attracts customers.

We understand how scary and challenging signage and branding can be, so we sincerely hope these tips were helpful and useful when it comes to your business logo. However, if you happen to have any more unanswered questions, please feel free to contact us at America's Instant Signs for more design or installation questions. Our staff is highly trained in logo branding, so if you want expert guidance and helping hands when it comes to making your business blossom, let us know by giving us a call at 800-305-1105. We look forward to meeting you!

 

**Special thanks to Signs By Tomorrow for all the information mentioned in this article**

5 Stunning Design Resources for Small Businesses

Posted by Linda Prina on Oct 9, 2015 1:30:00 PM

As a small business owner, you have a lot to do when it comes to branding and advertisement. One great and rather old school way to advertise is to use signage. Signs can be erected just about anywhere to raise awareness for your business and bring in customer and investors. However, it is important to understand that any old sign won’t do. When it comes to creating stunning signs, there are a few things you have to do to ensure that they will catch customer attention, provoke interest, and compel people to learn more about your business. Luckily, each of these needs can be met using these 6 design resources needed to create stunning signs.

1. Signs U Design

Another software program, Signs U Design helps you to, that’s right, design your own signs. Using simple software, you can create all types of signs to bear your logo and other information. You can design your own look or use their pre-designed templates, or even upload your own pictures and logo and use those.

2. The Design Cubicle

Headed by Brian Hoff, The Design Cubicle is a hub where small business owners can collaborate with a skilled designer to come up with stellar designs for their business signs. This designer runs a blog, has a portfolio ready for review, and a notebook to peruse. To hire, simply email him or submit a new business form. 

3. Books

Design books are a great resource for finding inspiration, direction, and understanding of design and design processes. One great book to use is Rapid Viz: A New Method for the Rapid Visualization of Ideas 3rd Edition by Kurt Hanks and Larry Belliston. This read helps you to quickly sketch and visualize ideas you may have for signs, logos, or anything else your small business may need and costs between $10 and $15. 

4. America’s Instant Sign

Yes, that’s correct! With years of experience, America’s Instant Sign works directly with you to create the ideal design for your small business. Whether you know exactly what you want or have a few scribbles drawn on your phone, we can turn your vision into reality. What’s even better? We offer free estimates with our professionals to guide and provide the best advice for your designs.

6. Hire a Freelancer

If you feel you have no design ability at all, don’t worry! You can outsource the job to a freelancer who is trained in design and passionate about making beautiful images for clients to use. Freelancers can come at varying prices. Typically, the more expensive one is, the better their work will be—but this is not always the case.

The best way to find a great freelancer is to post a job on a freelancing site and hold some trials in which the freelancer creates something for you on a trial basis. These trials can be paid or unpaid. Freelancers can be found on LinkedIn, Upwork, and Simply Hired.


Part of owning a small business is knowing how to preserve your money and, when it comes to spend, spend it wisely. These 6 design resources are not only helpful, they’re easy on your budget and still get the job done well. With their help, you can create stunning signs that will do more than grab attention—they’ll bring in the customers.

America’s Instant Signs is another resource to use to create stunning signs quickly. This company offers design, fabrication, permits, and installations for all of Orange County and beyond. They’d love to help create signs for your small business, so contact them at 800-305-1105.

Maximizing Today's Technology on a Small Budget

Posted by Linda Prina on Sep 23, 2015 12:28:50 PM

It seems like you can’t get by in this world unless you have the hottest version of every single gizmo that is offered by Apple and Microsoft. As nice as it would be to own all of these items, we can easily calculate that most of us won’t be able to afford the expense of a MacBook Pro, iWatch, iPad, iPod, iPhone, Kindle, Amazon Prime, and every other premium video-streaming system while on a teacher’s salary in addition to our standard expenses. And yet, it’s expected that all of should obtain these technologies out of our hat like Inspector Gadget, but we can’t just “Go-Go-Gadget Windows Surface Pro” whenever we feel like it.

We are on a budget and because of this, we need to find ways to enjoy the technology without the terrible cost. Luckily, we have found the most desired equipment for the classroom and business office that won’t break the bank and still make you look like the Gadget Master

Luna Interactive Projection Camera

A common expression often used is, “the more the merrier”, but when it comes to a classroom or office filled with over 50 people, the phrase quickly turns into “the more, the more-expensive.”

Providing supplies and resources for a large group is no easy task, so when it comes to sharing these items, try a universal approach and check out the Luna Interactive Projection Camera. This device is an amazing three-in-one tool that is a projector, webcam, and video camera. Use the USB plugin to display any image, video, or online resource on a wall, or use the projection features to share live copies of any papers source. There is no longer any need to lug around a giant projector to share media files. The Luna Interactive Projector fits in your hand and can display nearly anything needed for your next lesson or proposal. Not to mention, you’ll be Mother Nature’s best friend when you no longer need to print off a million copies of a worksheet or pamphlet; all you need to do is use the camera to project your single copy on to any nearby surface (no screen necessary) in order to share. Try this amazing tool starting at just $195.

 (Source: Plickers)

Plickers

Communication is key to the growth of any student or business, but when the classroom or firm consists of a mass quantity of people, interaction with each individual can be challenging.

Introducing, Plickers. This free app is an amazing introduction to online data, polling, and multiple-choice quizzing without having to invest in lazar remotes, or a meeting session, for every member. Simply have the teacher or head advisor download the app on their smartphone, print out individual QR codes for each student or employee involved. Once a question is asked, the participants hold up their codes, which indicate their personal response. The advisor or teacher then scans the room with their smartphone camera, capturing the answers, and uploads the response on Plicker. Within seconds, a bar graph is created on the app of the individualized data received, which can be immediately discussed. Not only do you save on time and costs by using a free app that brings every individual together, but students and employees will be very excited to use their phones in class.

Whiteboard Surfaces

Whiteboards have often been, and still are, one of the best ways to share information quickly and effectively with students and employees; however, personal whiteboards and large whiteboard surfaces are harder to obtain because of their expense in both manufacturing and shipping. However, a quick and easy solution is simply to make every surface whiteboard usable.

Special whiteboard paints, obtained at most home improvement stores, can be coated on walls, tables, and nearly any other surface to make them “marker proof”. Instantly turn your student’s desktop into their very own whiteboard so they can quickly work out math problems on their own, or share a flowchart with your employees directly on the meeting room wall. The paint allows whiteboard erase markers to gently glide on any smooth surface that the paint is brushed on, and cleanup is as easy as dry erasing. We were all taught as kids to never draw on the walls or furniture, but now we can, and it’s for an educational purpose too.

(Source: Nook)

Nook Book

As any college student knows, each term comes with a waterfall of books to purchase for every class. Each class may require three texts, and if you are taking any more than four classes, you’ll quickly find that your bank and your backpack can’t take the weight of all these requirements. If only there was a way to put all the manuscripts in one place and still save money.Thankfully, the Nook is here to help!

Instantly download any novel, magazine, or textbook onto one handy electronic reading supplier. This tablet, headed by Barnes &Noble, costs anywhere from $100-$300, which is way less than many college texts or competing tablet. Not to mention, they can store countless online texts needed for class, so when you need a book, simply download the text for a small fee and the content will be saved on the Nook’s dashboard to be viewed and read at anytime.

You’ll never be caught without your book in class because every text is conveniently located in one place, and since the pages are electronic, the books can costs up to 75% less than printed texts.

 

Don’t be caught drowning in the technological ocean. Stay afloat by avoiding the big brand names and choosing tools that serve more than one purpose. It's possible to be as technologically equipped as Inspector Gadget without having to spend an arm and a leg to get there.

For any more money saving tips when it comes to outfitting your business office or classroom, contact us at America's Instant Signs or call 800-305-1105 for helpful hints.

How to Recover From the End of Summertime Sadness at Work

Posted by Linda Prina on Sep 14, 2015 9:58:07 AM

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Lana del Rey’s hit single scorched the charts when it was released over three summers ago on June 22, 2012. Now, you can’t go through the sunny season without hearing “Summertime Sadness” taking over the radio. People sing and dance to the hypnotic sway of the melody, fueled by the sounds of its sunlit spirit, but more recently, listeners are also crying. The message of this song now rings true; we are all feeling a little end of summertime sadness as we see the heat of Summer being sizzled out by the shadow of Fall. School is back in session and employees are returning to work.

However, just because the sun sets on another wonderful summer does not mean we still can’t have a little fun in the office as well. Here are some tips to keep you dancing with joy while still being at work:

1. Be Productive

It has been proven that those who are successful at what they love are happiest. Just because you are at work doesn’t mean you have to be sad. Take on your tasks with gusto and use your personal talents to shine like the sun! Soon, you’ll find that your boss is smiling on you with favor, and when he’s happy, you’ll be content as well knowing you made a difference at work. Still a bit of a procrastinator? Try these helpful hints to maintain progress:

Make a list: Creating a To-Do list complete with deadlines and steps will help you stay on top of your agenda without having to stress over time management. You may even find that you have more free time than you thought, so you can kick by the pool and sip on a margarita after you submit your project proposal.

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Scan emails: Staying in contact and communication with the office while at home may seem undesirable, but it will also reduce tension. By keeping in the loop, you’ll feel prepared going into the office each day. However, to make sure you aren’t swamped with messages, create a separate email account for distracting junk mail and advertisements, and that way your work email is filled with just the essentials.

Head in early: The last thing you want to do before heading into work after summer is the thought of going in early. However, that transition from play to work may be difficult. By heading in maybe 30 minutes early, you can once again become acclimated to your environment, get all your social media browsing out of the way for the day, and become more accomplished (and less stressed) when it comes to heading back home. 

2. Make Work Day a Fun Day

Going into the office won’t seem like such a chore if you have a good time while you are there. Try out these helpful hints to make work more inviting

Decorate: Make your office visually appealing by decorating it with personal pictures and fun or humorous supplies. You’ll be more relaxed and comfortable feeling at home rather than in your grey cubical.

Make Friends: Even the most horrible day on the job can be made better with your own support crew. Having someone to share lunch with, or even just a laugh every once in a while, can make you motivated, and even excited, to go into work. When you punch in every day, it’ll feel more like a social gathering rather than a weekly grind.

office-party 

Plan Events: Try something more than just casual Friday and plan an event for your firm’s branch. Make a friendly, themed competition against the floors in your building or have a monthly potluck on the grass for lunch. Give out awards and raffles. Hit up a bar Friday evenings with your buds or throw a random party in the office. You don’t need to wait for a holiday to enjoy your company’s great staff and success. Letting off a little steam will insure fun in the moment and higher employee satisfaction as well as loyalty in the long run.

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3. It's almost Friday! 

If nothing else, keep the promise of a fulfilling weekend ahead of you. Plan something for your next day off to fuel you through the next few days of work. With something exciting on the sunny horizon, you’ll be more productive and more accomplished when it finally comes time to play once again.

Don’t let the end of summer keep you from singing your favorite tunes. Turn that frown up-side-down because you are what you make yourself at work, so be the best you can be. The number one way to have a good time is just to be positive, and I guarantee the fun will follow.

If you have any more questions or comments about adding fun into the recipe of work at your office, contact America's Instant Signs or call 800-305-1105.


Sources: Universal Studios, Universal Pictures, NBC