What Do Colors Say About Your Business Brand?

Posted by Linda Prina on Nov 23, 2015 4:54:53 PM


A majority of people can easily guess up 85% of your company’s products and clientele before ever setting foot in the actual corporate office. How is this done, you ask? Through the use of effective, promotional outdoor signs.

Think about it. The sign posted on your building and website is the first thing people are going to look at when trying to understand your company, and it’s the first item they see when browsing through the millions of corporate options available. Therefore, since it’s such a strong advertisement accent, it is important to get your business’s sign right the first time.

However, with so many options available, it is rather difficult to choose the precisely perfect combination of colors to convey the message of your entire franchise in a single lined title. No pressure there.

Nevertheless, choosing the correct line of marketing for your company’s outdoor sign is possible, and quite fun, if you know how to use colors effectively.

Luckily, we have the tips and tricks to help you and your business thrive in the most important element of your franchise along with the do’s and don’ts when it comes to mixing and matching profile-raising texts and tints.

The Basics of Color

Color is said to be one of the strongest elements of aesthetic appeal when it comes to the identification of any object. In simpler terms, color speaks to us and clues us in on emotions, values, and even safety of items around us.

We can associate feelings with certain shades and combinations. Immediately, we think of Christmas, and thus feelings of joy and merriment, when shades of red and green are placed next to each other, and likewise most of us equate gold with the feeling of victory and high achievement.

To say the least, color is important, so it is essential to choose the right few when advertising your franchise.

Understanding the Color Wheel

For starters, lets begin with the Color Wheel. This ingenious tool will instantly solve a majority of your colorful conundrums and combination questions because the device perfectly demonstrates the relationships that shades have with each other. Such relationships are:


  • Primary vs. Secondary Colors: Primary colors are colors that are found in nature that cannot be mixed in order to be created. These colors are red, yellow, and blue, and they are said to be the three most vibrant, distinct, and favored colors of all. On the contrary, secondary colors are the hues that are made by mixing the primary colors together. For examples, orange is a mixture of red and yellow, green is a combination of yellow and blue, and purple is a medley of red and blue. When looking at the Color Wheel, secondary colors are placed between the primary colors that make them, like orange is placed between red and yellow on the spectrum.
  • Warm vs. Cool Colors: Warm colors are a class of shades that are said to psychologically emote the feeling of “heat” due to their vibrancy. These are red, orange, and yellow. Meanwhile, the opposite side of the spectrum, green, blue, and purple, introduces cool colors, which are said to emote temperatures of “cold” because of their deep intensity. On the Color Wheel, warm colors are grouped together in the first half and cool colors are lumped together in the second half. It is said that each temperature spectrum is harmonious with the colors in each because of their similarity in aesthetic appeal and vibrancy. For example, blues and greens tend to match nicely together while yellows pair well with oranges.
  • Complimentary: Complimentary introduces an intricate relationship between colors that fall opposite of each other on the Color Wheel. These opposing parings are red with green, orange with blue, and yellow with purple. When the two colors in each pair are presented side by side, they are said to make each other drastically stand out because of their conflicting vibrancy. However, when mixed together, the colors tend to dull and combine into a muddied brown. That being said, complimentary pairings are difficult because people tend to either adore the contrasting tension, or cringe at their dissimilarity in appearance.

Colors and Emotions


Now that we understand color relationships, we can look into what colors are helpful when deciding the identity of your company. Believe it or not, colors tend to have a trademark tint attached to them and can be used effectively when presenting your market.

  • Red: Red typically conveys feelings of anger, wrath, war, strength, and danger but can also represent passion, love, and desire on the other hand. Red also has a high visibility, which is why most franchises that use red are trying to grab immediate attention and convey a sense of urgency (this is why fire trucks and stop signs are red). This color also tends to bring text to the foreground and stimulates people to quick decision-making.
  • Yellow: Typically, yellow emotes feelings of warmth, joy, cheerfulness, happiness, and liveliness. This color is also associated with food because its vibrancy tends to make people hungry and feel appetized. Yellow, like red, is an attention getter and stands out the most when contrasted with black. 
  • Orange: This hue is typically associated with comfortable warmth, fascination, creativity, success, encouragement, and determination. When used in marketing of food, orange tends to convey health and fall harvest. Children and youth tend to be drawn to orange, which is why it has been successful when advertising toys and other childlike brands. Be aware that the spectrum of aesthetic appeal for orange is limited compared to other colors, meaning this color appears ugly and revolting more often than it tends to look pleasing.
  • Green: Green tends to be associated with good health and nature because of its abundance in wildlife. Therefore, this pigment tends to be associated with freshness, harmony, growth, and fertility and is often the most calming to the eye, which is why it often means safety and comfort when used in industrial practices (think of traffic lights and money). 
  • Blue: Blue is said to be the most beneficial to the mind and body, as it tends to reduce stress and give off vibes of serenity. This hue is often associated with stability, wisdom, trust, faith, loyalty, and heavenliness because of its tranquil factors and cleanliness. Avoid using blue when it comes to advertising food because its peacefulness suppresses appetite; however, when combined with a “warm color” the paring is said to be powerful and highly impactful.
  • Purple: This pigment is often related with feelings of luxury, nobility, ambition, wisdom, and dignity. Studies show that purple is pleasing to a majority of pre-adolescent children and preferred by women, which is why many feminine designs tend to choose purple as their leading color.
  • White: White is most obviously associated with purity, goodness, godliness and cleanliness because of its lightness in hue. In advertising, white can convey simplicity in high-tech products while signs of safety and knowledge are associated with white when it comes to healing, which is doctors and hospitals tend to stick to it when aesthetically choosing their design.

  • Black: Black is often associated with darkness, quite obviously because of its deep intensity. However, black is not something to avoid in advertising; it is often associated with high-class, strength, and elegance, which is why many social events choose black-tie as the wardrobe and high-end car companies use it to showcase their vehicles. Because of its high contrast with all other colors, black is a great way to make texts and advertisements stand out.

Putting the Right Colors to Good Use

If your company specializes in sleeping improvements, such as medical enhancements, pajamas, or mattresses to list a few, use cool colors. Because of their “relaxed feeling” these pigments will induce moods of calming restfulness, and specifically blue because of its ability to convey tranquility and peace. Avoid using reds and yellows because of their tendency to stimulate the mind, which is not helpful when trying to relax and fall asleep.


Feeling confident and ready to start designing your company’s sign? Good! You should now that you are aware of the power color has on your audience and how it can be used to convey the successful advertisement of your industry.

In summary, think about the values you have towards your company and what you want to openly express with others. Are you looking for energy? Do you want cleanliness? How about your stance in the environment? A color can help emote a thousand words, so definitely take the time to choose the proper one to represent your company. It will be the face of success!

If you have any more question, comments, or concerns regarding your outdoor sign, or are in need of more helpful hands when it comes to design, please contact us at America's Instant Signs or call us at 800-305-1105. We have an incredible staff of highly trained experts in the field of marketing who would love to meet with you in order to discuss a plan of success for your budding company. We look forward to hearing from you!

Tags: Sign Design and Layout, signs

5 Ways Outdoor Signs Are Driving Business Away

Posted by Linda Prina on Nov 11, 2015 9:46:06 AM

When it comes to promoting a business, everyone wants to draw in customers. Businesss owners want material to look professional and approachable. They also want something that is eye-catching and sticks with them. To help us out, offers some pretty good advice on what to avoid when it comes to handling your sign design process.

1. Doing it all yourself

Let’s be honest, when you do something yourself, you sometimes may not get the best results. Doing it yourself may result in, well, looking like a kindergardener put it all together. By that point, you’ll be too attached to what you’ve created and you won’t see where you need improvement. You need fresh eyes and people knowing what they’re doing. And even if you are a graphics designer, doing it all yourself is a bit silly, don’t you think? It’s an excellent way to stress yourself and burn yourself out. Not being good at every aspect of your business is OK.

2. Neglecting routine maintenance

We’ve all seen those signs around the internet. Maybe in real life, too. You know the ones - "Ho Depot" instead of Home Depot or "Black Anus Steakhouse". You get the idea. Routinely check your signs so these fails don’t happen to you! This includes your logos and design setup - check them thoroughly (with a second and third opinion to be on the safe side) before you approve them. Your eyes may not see something others may see, such as inappropriate placements or design.

3. Poor construction

If your business has found its forever home, then you need proper signage. A temporary, flimsy sign is OK as long as it remains just that: temporary. If you let your temporary sign serve as the permanent sign, it might not look good for your business. Your business is like your baby and as your baby, you want to give it the best care you can so it can flourish and thrive. That means getting a strong, large, professional sign that says “I’m here and I mean business”. 

4. Not allowing room for growth

Even if it’s in a minor way, your sign will usually change in one way or another. You want to make sure your sign design is planned accordingly. Talk to the professionals handling your sign - they’ll know how to put your sign together and design it in such a way that allows for information changes. Don’t be that guy that decides not to plan for change. Change can be unpleasant because it’s change, but change can be good.

5. Typos, misspellings, and misinformation

It’s really easy to miss a small typo in a word - we read a word as a whole item not letter by letter after all. When you’re looking at a proof of your design, you’re going to want to have more than one set of eyes look at the proof as well. Make sure there isn’t any misspellings as well and definitely make sure all the information provided on your sign is correct! If this isn’t thoroughly checked (much like sign design setup) and you approve the design…you’re just shooting yourself in the foot. 

As you can see, signs play a very important role in your business. They direct and they inform. Shortcuts in sign design and construction while tempting as it is to save money may actually cost you more since you may end up losing business!

If you have that little bug in your ear telling you to do it all yourself and that all you need to do is go to Walmart to get your needed materials, flick that bug away! Seriously!

Source: Nicolas, Jon,

Remember These Essential Elements When Designing Your Outdoor Business Sign

Posted by Linda Prina on Oct 26, 2015 10:46:53 AM

There are countless items to ponder when creating a thriving business. Some possible elements you prioritize are to whom do we advertise to, where should we spend our budget, and what people should we hire for the success of this company?

However, many businesses starting out forget one key component that can either make or break the image of the industry, literally, and that is the trademark sign.

When someone says “Google” or “Target”, the picture that comes to mind is the company’s logo, and not the employees or even the products. Therefore, it is important to get this critical part in advertisement correct, but with such a monumental task at hand, it’s hard to know exactly where to begin and how to accomplish this undertaking.

Thankfully, we at America's Instant Signs have done the research and found the essential elements to consider when designing your outdoor business sign as well as the do’s and don’ts for absolute success. 

The Message

The general rule of thumb is that you have about 3 seconds to grab and keep the attention of a potential customer, especially when it comes to outdoor signage. Therefore, it’s essential to effectively get your point across as quickly and effectively as possible and yet still communicate your company’s purpose across to the audience.

Most people are either walking or driving on by, and usually are in a hurry about it too. You need to convey your message in as little words as possible to capture the attention of passer-byers. It is recommended to sit down and think about what your company is trying to convey or present, and then write it down.

Next, rewrite these goals using less and less words each time until you are satisfied with the content in no more than five words. A great example of this can be found in McDonald’s slogan “I’m lovin’ it”, which is the unlimited cultivation of their company’s aspirations towards their customers in all that they produce.

Once the Logo or slogan has been selected, it’s also important to find a way to convey the company’s industry type in a symbol. I know you want to be unique and stand out from other competitors, but believe me when I say the more cliché the better here. Using stereotypical images to present company values is an easy and fast way to communicate your business’s franchise.

There’s a reason why REI uses a pine tree and mountain scape façade on their logo or Bank of America showcases our nation’s flag: it’s because the symbol is appropriate to the product and easily recognizable by a majority of people. It wouldn’t make much sense if a bakery chose to display an apple instead of a cookie or cake icon. Go for the obvious here; it’s still possible to take an iconic symbol and make it uniquely your own without having to confuse your audience.


Perhaps the most alluring element of a sign is the color, and therefore, choosing one or a couple shades over the thousands available is essential for success.

The first thing to consider is how color affects the audience. It’s known that colors have an emotional attachment, which is why you should figure out the sentimentality that you want your customers to feel or experience when simply looking at your sign.

Traditionally, white conveys a sense of strength and purity; blues give off an essence of tranquility, and yellow a presence of joy and happiness. Other colors, like red or green, can be used interchangeably depending on other elements and factors nearby. Red, for example, can emote love and affection but can also show sternness or violence depending on context and hue. Green can come off as either environmentally conscious or toxically repulsive according to tone and shade.

Colors also give off “temperatures”. Red, orange, and yellow are associated with heat while green, blue, and purple are connected with cold and thus can give the client a psychological presence of these temperatures. Consider how you want your viewer to feel. If you want them to approach your company with a sense of cool and comfort, try the “cold” colors, or go with the “hot” tones for a more vibrant and energetic aesthetic. Trampoline fitness company, Skyzone, uses orange as their key advertising color because it reflects the “get-up-and-go” attitude that the employees and business communicate.

In general, the key words when it comes to color are control and contrast. Have control by choosing one to three colors max in your advertisement. Too many colors, especially when combined unpleasantly, can be jarring and disorienting to your client and may turn them away. It can also be difficult to read with too much going on, therefore choose a small selection of colors that are contrasting. Color opposites, as found on the Color Wheel, can make your sign pop and stand out rather than fade into itself.

Also, consider your environment; the location of your sign can help determine colors as well. Don’t choose a color that is overused in your area or that blends into your building or background. Be bold in your color choices!


Fonts, like colors, also have an emotional reaction on your audience and can also be used to communicate company values or products much like a symbol or icon, so finding a good font is important for your sign.

All fonts fall into one of three categories:

Traditionally, most San Serif fonts display modernism because of its clarity and cleanliness in type, something more like script displays friendly connections, and serif fonts give a nod to classic and traditional aesthetics. Sit down and think about what you want to express and what is appropriate for the company’s image and usefulness. It doesn’t make sense to have a mortuary sign with crazy “circus” lettering or a kid’s afterschool program with a stern font. Make it fitting!

Go through samples and pick a few that display your industry’s “feel” or “emotion”. Also, stay away from branded fonts like Disney’s or Star Wars’ typefaces. They have an immediate reaction already associated with their look and will confuse or even appall your audience when seen on your business if you are not connected with that particular commerce.

Also, be mindful of size and legibility. There’s no use in having a sign if its viewers cannot read it. Therefore, be consistent in your fonts and choose only up to two typefaces. Be mindful that something that looks good on a small 8x11 sheet of paper may not display the same way on a building side because of letter boldness and design, and always consider the visibility distance when choosing font and size. Thinner and smaller fonts aren’t read as far as larger and more boldface letters. To see how big a sign should be for maximum visibility distance, check out the legibility chart by clicking the link here.


Finally, once the size, color, font, emotion, and icons have been chosen for your sign, the last element to think about is the signs location. Size, as described above, is not the only thing to consider when thinking about location, but also display height and other obstacles.

The easiest way to disregard a sign is to never see it; this may be because the sign is too high for viewers to see without much effort. Keep in mind that most potential clients are walking or driving, so place your logo where a wide range of people can view the emblem at eye level or from a major road.

Also, be aware of possible obstacles that could be in the way. Are there other buildings that could block the view? What about large trucks or trees? A sign should be visible no matter the time of day or the angle, which means the logo should stand out in direct sunlight, free of glares, or be illuminated during the night.

The best way to check for visibility is to simply act like a customer yourself. Go and take a walk outside your building or do a drive by throughout different points of the day to spot potential problems and map out the best location for placement.

Do's and Don'ts

In summary, here are the things to note when designing your outdoor business sign:


  • Take the proper time to really consider all possible color, font, and size options. Your sign is the first impression of your company, so make it notable!
  • Choose symbols that accurately, and even clichély, describe your company’s interests.
  • Establish a consistent brand.
  • Simplify
  • Look at other successful business to see what elements are displayed in their logo for success.
  • Play the role of the customer. By stepping into their shoes and being honest with your marketing, you can see what is and what is not working.


  • Overcrowd or over color
  • Forget about legibility
  • Be afraid to take risks
  • Underspend or skimp. The sign or logo is the number one marketing tool for companies, so spend a little. The sign will pay for itself if it attracts customers.

We understand how scary and challenging signage and branding can be, so we sincerely hope these tips were helpful and useful when it comes to your business logo. However, if you happen to have any more unanswered questions, please feel free to contact us at America's Instant Signs for more design or installation questions. Our staff is highly trained in logo branding, so if you want expert guidance and helping hands when it comes to making your business blossom, let us know by giving us a call at 800-305-1105. We look forward to meeting you!


**Special thanks to Signs By Tomorrow for all the information mentioned in this article**

5 Stunning Design Resources for Small Businesses

Posted by Linda Prina on Oct 9, 2015 1:30:00 PM

As a small business owner, you have a lot to do when it comes to branding and advertisement. One great and rather old school way to advertise is to use signage. Signs can be erected just about anywhere to raise awareness for your business and bring in customer and investors. However, it is important to understand that any old sign won’t do. When it comes to creating stunning signs, there are a few things you have to do to ensure that they will catch customer attention, provoke interest, and compel people to learn more about your business. Luckily, each of these needs can be met using these 6 design resources needed to create stunning signs.

1. Signs U Design

Another software program, Signs U Design helps you to, that’s right, design your own signs. Using simple software, you can create all types of signs to bear your logo and other information. You can design your own look or use their pre-designed templates, or even upload your own pictures and logo and use those.

2. The Design Cubicle

Headed by Brian Hoff, The Design Cubicle is a hub where small business owners can collaborate with a skilled designer to come up with stellar designs for their business signs. This designer runs a blog, has a portfolio ready for review, and a notebook to peruse. To hire, simply email him or submit a new business form. 

3. Books

Design books are a great resource for finding inspiration, direction, and understanding of design and design processes. One great book to use is Rapid Viz: A New Method for the Rapid Visualization of Ideas 3rd Edition by Kurt Hanks and Larry Belliston. This read helps you to quickly sketch and visualize ideas you may have for signs, logos, or anything else your small business may need and costs between $10 and $15. 

4. America’s Instant Sign

Yes, that’s correct! With years of experience, America’s Instant Sign works directly with you to create the ideal design for your small business. Whether you know exactly what you want or have a few scribbles drawn on your phone, we can turn your vision into reality. What’s even better? We offer free estimates with our professionals to guide and provide the best advice for your designs.

6. Hire a Freelancer

If you feel you have no design ability at all, don’t worry! You can outsource the job to a freelancer who is trained in design and passionate about making beautiful images for clients to use. Freelancers can come at varying prices. Typically, the more expensive one is, the better their work will be—but this is not always the case.

The best way to find a great freelancer is to post a job on a freelancing site and hold some trials in which the freelancer creates something for you on a trial basis. These trials can be paid or unpaid. Freelancers can be found on LinkedIn, Upwork, and Simply Hired.

Part of owning a small business is knowing how to preserve your money and, when it comes to spend, spend it wisely. These 6 design resources are not only helpful, they’re easy on your budget and still get the job done well. With their help, you can create stunning signs that will do more than grab attention—they’ll bring in the customers.

America’s Instant Signs is another resource to use to create stunning signs quickly. This company offers design, fabrication, permits, and installations for all of Orange County and beyond. They’d love to help create signs for your small business, so contact them at 800-305-1105.

Maximizing Today's Technology on a Small Budget

Posted by Linda Prina on Sep 23, 2015 12:28:50 PM

It seems like you can’t get by in this world unless you have the hottest version of every single gizmo that is offered by Apple and Microsoft. As nice as it would be to own all of these items, we can easily calculate that most of us won’t be able to afford the expense of a MacBook Pro, iWatch, iPad, iPod, iPhone, Kindle, Amazon Prime, and every other premium video-streaming system while on a teacher’s salary in addition to our standard expenses. And yet, it’s expected that all of should obtain these technologies out of our hat like Inspector Gadget, but we can’t just “Go-Go-Gadget Windows Surface Pro” whenever we feel like it.

We are on a budget and because of this, we need to find ways to enjoy the technology without the terrible cost. Luckily, we have found the most desired equipment for the classroom and business office that won’t break the bank and still make you look like the Gadget Master

Luna Interactive Projection Camera

A common expression often used is, “the more the merrier”, but when it comes to a classroom or office filled with over 50 people, the phrase quickly turns into “the more, the more-expensive.”

Providing supplies and resources for a large group is no easy task, so when it comes to sharing these items, try a universal approach and check out the Luna Interactive Projection Camera. This device is an amazing three-in-one tool that is a projector, webcam, and video camera. Use the USB plugin to display any image, video, or online resource on a wall, or use the projection features to share live copies of any papers source. There is no longer any need to lug around a giant projector to share media files. The Luna Interactive Projector fits in your hand and can display nearly anything needed for your next lesson or proposal. Not to mention, you’ll be Mother Nature’s best friend when you no longer need to print off a million copies of a worksheet or pamphlet; all you need to do is use the camera to project your single copy on to any nearby surface (no screen necessary) in order to share. Try this amazing tool starting at just $195.

 (Source: Plickers)


Communication is key to the growth of any student or business, but when the classroom or firm consists of a mass quantity of people, interaction with each individual can be challenging.

Introducing, Plickers. This free app is an amazing introduction to online data, polling, and multiple-choice quizzing without having to invest in lazar remotes, or a meeting session, for every member. Simply have the teacher or head advisor download the app on their smartphone, print out individual QR codes for each student or employee involved. Once a question is asked, the participants hold up their codes, which indicate their personal response. The advisor or teacher then scans the room with their smartphone camera, capturing the answers, and uploads the response on Plicker. Within seconds, a bar graph is created on the app of the individualized data received, which can be immediately discussed. Not only do you save on time and costs by using a free app that brings every individual together, but students and employees will be very excited to use their phones in class.

Whiteboard Surfaces

Whiteboards have often been, and still are, one of the best ways to share information quickly and effectively with students and employees; however, personal whiteboards and large whiteboard surfaces are harder to obtain because of their expense in both manufacturing and shipping. However, a quick and easy solution is simply to make every surface whiteboard usable.

Special whiteboard paints, obtained at most home improvement stores, can be coated on walls, tables, and nearly any other surface to make them “marker proof”. Instantly turn your student’s desktop into their very own whiteboard so they can quickly work out math problems on their own, or share a flowchart with your employees directly on the meeting room wall. The paint allows whiteboard erase markers to gently glide on any smooth surface that the paint is brushed on, and cleanup is as easy as dry erasing. We were all taught as kids to never draw on the walls or furniture, but now we can, and it’s for an educational purpose too.

(Source: Nook)

Nook Book

As any college student knows, each term comes with a waterfall of books to purchase for every class. Each class may require three texts, and if you are taking any more than four classes, you’ll quickly find that your bank and your backpack can’t take the weight of all these requirements. If only there was a way to put all the manuscripts in one place and still save money.Thankfully, the Nook is here to help!

Instantly download any novel, magazine, or textbook onto one handy electronic reading supplier. This tablet, headed by Barnes &Noble, costs anywhere from $100-$300, which is way less than many college texts or competing tablet. Not to mention, they can store countless online texts needed for class, so when you need a book, simply download the text for a small fee and the content will be saved on the Nook’s dashboard to be viewed and read at anytime.

You’ll never be caught without your book in class because every text is conveniently located in one place, and since the pages are electronic, the books can costs up to 75% less than printed texts.


Don’t be caught drowning in the technological ocean. Stay afloat by avoiding the big brand names and choosing tools that serve more than one purpose. It's possible to be as technologically equipped as Inspector Gadget without having to spend an arm and a leg to get there.

For any more money saving tips when it comes to outfitting your business office or classroom, contact us at America's Instant Signs or call 800-305-1105 for helpful hints.

How to Recover From the End of Summertime Sadness at Work

Posted by Linda Prina on Sep 14, 2015 9:58:07 AM


Lana del Rey’s hit single scorched the charts when it was released over three summers ago on June 22, 2012. Now, you can’t go through the sunny season without hearing “Summertime Sadness” taking over the radio. People sing and dance to the hypnotic sway of the melody, fueled by the sounds of its sunlit spirit, but more recently, listeners are also crying. The message of this song now rings true; we are all feeling a little end of summertime sadness as we see the heat of Summer being sizzled out by the shadow of Fall. School is back in session and employees are returning to work.

However, just because the sun sets on another wonderful summer does not mean we still can’t have a little fun in the office as well. Here are some tips to keep you dancing with joy while still being at work:

1. Be Productive

It has been proven that those who are successful at what they love are happiest. Just because you are at work doesn’t mean you have to be sad. Take on your tasks with gusto and use your personal talents to shine like the sun! Soon, you’ll find that your boss is smiling on you with favor, and when he’s happy, you’ll be content as well knowing you made a difference at work. Still a bit of a procrastinator? Try these helpful hints to maintain progress:

Make a list: Creating a To-Do list complete with deadlines and steps will help you stay on top of your agenda without having to stress over time management. You may even find that you have more free time than you thought, so you can kick by the pool and sip on a margarita after you submit your project proposal.


Scan emails: Staying in contact and communication with the office while at home may seem undesirable, but it will also reduce tension. By keeping in the loop, you’ll feel prepared going into the office each day. However, to make sure you aren’t swamped with messages, create a separate email account for distracting junk mail and advertisements, and that way your work email is filled with just the essentials.

Head in early: The last thing you want to do before heading into work after summer is the thought of going in early. However, that transition from play to work may be difficult. By heading in maybe 30 minutes early, you can once again become acclimated to your environment, get all your social media browsing out of the way for the day, and become more accomplished (and less stressed) when it comes to heading back home. 

2. Make Work Day a Fun Day

Going into the office won’t seem like such a chore if you have a good time while you are there. Try out these helpful hints to make work more inviting

Decorate: Make your office visually appealing by decorating it with personal pictures and fun or humorous supplies. You’ll be more relaxed and comfortable feeling at home rather than in your grey cubical.

Make Friends: Even the most horrible day on the job can be made better with your own support crew. Having someone to share lunch with, or even just a laugh every once in a while, can make you motivated, and even excited, to go into work. When you punch in every day, it’ll feel more like a social gathering rather than a weekly grind.


Plan Events: Try something more than just casual Friday and plan an event for your firm’s branch. Make a friendly, themed competition against the floors in your building or have a monthly potluck on the grass for lunch. Give out awards and raffles. Hit up a bar Friday evenings with your buds or throw a random party in the office. You don’t need to wait for a holiday to enjoy your company’s great staff and success. Letting off a little steam will insure fun in the moment and higher employee satisfaction as well as loyalty in the long run.


3. It's almost Friday! 

If nothing else, keep the promise of a fulfilling weekend ahead of you. Plan something for your next day off to fuel you through the next few days of work. With something exciting on the sunny horizon, you’ll be more productive and more accomplished when it finally comes time to play once again.

Don’t let the end of summer keep you from singing your favorite tunes. Turn that frown up-side-down because you are what you make yourself at work, so be the best you can be. The number one way to have a good time is just to be positive, and I guarantee the fun will follow.

If you have any more questions or comments about adding fun into the recipe of work at your office, contact America's Instant Signs or call 800-305-1105.

Sources: Universal Studios, Universal Pictures, NBC

6 Crucial Things to Keep in Mind When Branding Your New Business

Posted by Linda Prina on Aug 26, 2015 6:42:00 AM

There is a reason why every swimming creature in Bikini Bottom loves Spongebob’s Krabby Patty so much. It's because its made with layers of goodness and love.

It takes a lot of time and hard work to create such a magnificent work of art, and Mr. Krabs knows this, which is why his business is so booming. Think any other underwater town has cheeseburgers? Most likely not. Mr. Krabs, perhaps one of the most noteworthy business tycoons, saw an opportunity to meet a nutritious need in his coral community and reached out to his fish friends through his expert marketing and management.

Here are some things to know in order to be as successful with your company:

  1. Set up Goals 

    (Source: Nickelodeon)

    Before you ever start working out the tiny details of your major corporation, you need to find a need that you wish to personally address through the values and products of your company. Mr. Krabs saw there were no cheeseburgers in the ocean, so he set out to create a restaurant to fill that need.

    Sit down and think about what it is that you want to address and do through your business and make a motto or mission statement that encapsulates those ideas. This is the foundation of what you stand for so make sure its perfect! When things are getting complicated, your goal is something you are always going to look towards to get back on track and stay motivated.

  2. Find Your Audience

    (Source: Nickelodeon)

    The last thing a vegetarian fish wants to eat is a Southwestern Bacon Burger, so perhaps selling a Krabby Patty to them is the wrong way to market. As ideal as it sounds, it's not super likely that you are going to reach every single person in the world with your ingenuity, nor are you going to want to take on that giant task.

    Therefore, find the target audience that you want to impact with your corporation based on the needs you wish to address. Start with age group, location, or circumstance and role from there. You’ll quickly find supporters if you target correctly.

  3. Socialize

    (Source: Nickelodeon)

    Online broadcasting is the craze of the century, and with technological advancements always on the rise, its safe to say that social media is here to stay. More people are on Facebook, Twitter, and Instagram each and every day, so the best way to communicate to customers is to advertise on what they are looking at.

    As sad as it is, older sources just aren’t as helpful to this generation. Newspapers are being used mostly for art projects and lining moving boxes, and hardly anyone knows what the YellowPages are anymore, so jump aboard the technological train! Create a company page, write blogs, or design a website to get some public awareness.

  4. Make it Pretty

    Food always looks tastiest when presented nicely. Even before we take a bite of our dinner, we just assume something tastes bad if it’s slopped into a bowl carelessly, and the same goes for our businesses. Someone will always be drawn to a company that presents itself physically well, so don’t skimp on the fluff and folds of your building or website.

  5. Create a fun and friendly logo or sign that is appropriate for you company’s intentions. Don’t be afraid to use color, get creative, and pay attention to space and movement. If you aren’t happy with your aesthetic, then your customers won’t be either.

  6. Get the Help

    When you’re dating someone, one of the best ways to get the inside scoop of his personality is to look at his friends. People can tell a lot about others based on who they associate with, so align yourself with associates that share the same standards and goals as you and the company you want to create.

    Someone who eats fast food twice a day is most likely going to be a poor physical trainer so keep your goals in mind when hiring. The best employee is going to naturally live and breathe the desires of your company every day without even trying.

  7. Feed the Feedback

    Once you make your statement in the world, its important to have a way for others to tell you what they think. It's one thing to have that option available, but another to actually create a plan of action from it. Listen to your people because they know what they want. There’s a reason why McDonalds keeps bringing back the McRib Sandwich, and that’s because they listen to their customers to find out what they want more or less of (and apparently its barbeque). Create a feedback page on your website for others to leave comments.

    Yes, sometimes people can be very mean and leave nasty notes, but at least you can take those words and use it as a driving force to change for the better. Knowing what you and your employees do well (and not so well) is the most powerful tool, so use it wisely!

(Source: Nickelodeon)

Mr. Krabs is a savvy businessman, and now you can too with some marketing and management help. If you have any more questions on how to make your business shine, contact America's Instant Signs or call 800-305-1105.

8 Things Your Teacher Wished You Knew on the First Day of School

Posted by Linda Prina on Aug 12, 2015 7:00:00 AM

  1. While this is your first day of school, it isn't their's.

    No. It is not. Not even close. They have been "staff developing" for at least the past two weeks. All in preparation for the day that you arrive. So...count your blessings, kids. 
  2. They have worked tirelessly trying to decorate their classroom, and they hope you appreciate it.

    Emphasis on "tirelessly." They have, no doubt, spent the past few days climbing ladders, standing on tables, designing educational signs, trying to come up with relevant catch phrases (#doyourhomework ???), and burning themselves with hot glue guns. Why do they go through all of this, you ask? Because they will do anything and everything to help promote your growth and learning. (And they want you to think that they have a cooler classroom than the rest of the teachers.)


  3. They have spent quite a few hours trying to figure out how to pronounce your crazy name.

    They really want you to feel welcome and cared for on the first day of school, and they know a lot of that can come down to them just making an effort to say your name right. (Some teachers even go the extra mile and memorize the names) So they have texted their other teacher friends asking if any of them have had you the year before all in hopes of not sounding dumb in front of the toughest crowd of all (students.) *stares hard at attendance sheet* Is that a silent Z???
  4. They are just as excited and nervous as you are.

    As much as you may be excited and nervous about your first day of school, your teacher is pretty excited and nervous about meeting all of you. Teachers get butterflies, too, you guys. 
  5. They are also just as sad (if not more sad) as you are that summer is over. 

    More sad. Definitely more sad. They have more than likely spent their summer doing exactly what you wish you could do. Travelling the world, visiting relatives, hanging out with friends, and sleeping of course. 
  6. They put just as much effort into their first day of school outfit as you do.

    So you think you spend a lot of time picking out your first day of school outfit? Well, imagine having all eyes on you for six hours straight. Teachers want to have a great reputation just like you do, so yeah, they also skype their teacher friends asking for first day of school outfit suggestions.
  7. They are extremely excited to show you all of the new hip lesson plans that they have for this year.


    If your teacher is stoked about the new homework assignment they have come up with that involves Twitter, Instagram, or Facebook - please act excited with them. They're trying guys, they're trying. 
  8. Above anything else, they are excited to teach you, and they hope that you are excited to learn.  

    ...And they are so excited to watch you grow all year!


America’s Instant Signs is committed to creating quality signage for all of your commercial needs. If you have a quality sign that needs to be created at an affordable cost, we’re the people for you. Give us a call at 800-305-1105 and we’ll be happy to assess your needs.

Tags: signs

What All Teachers Need to Know about Decorating their Classrooms Next Year

Posted by Linda Prina on Jul 24, 2015 1:14:00 AM


White walls have always been taken as a sacred, blank canvas. Such a color, or the lack thereof, often displays a sense of purity and simplicity, but in reality, the walls are screaming out for some much-needed desire and attention.

“Look at us!” they say, “We are the foundation and are anything but simple!” and therefore, as members who live under the comfort of walls, we must learn how to dress them in lavish style.

The Problem:

White is the “so-yesterday” shade to wear, and in a media crazed world, it’s easy to see why people are face down in a phone rather than a book. The key is color. The world is full of it and a phone is able to capture the shades that it reflects through Instagram, Tumblr, and Facebook, but stationary pages are doused in one boring tone: white, vanilla, bland. White is out and color is in.

How could we treat walls with such disrespect as to drape them in white? Such flippancy must be stopped, and what better way to take on the task than to tackle the problem at its core: in the classroom.

Take a look around any classroom… go ahead and look. What color dominates them all?

Yes, it’s white.

It may be because of budget cuts, fire codes, or pure lack of motivation, but the classroom, the place of all conventional wisdom and learning, is dressed with boredom. It's no wonder students treat it like a prison, because it is represented in that same tone, but perhaps with an easy fix of homey color, attitudes can be changed, interests reinstated, and education feverishly pursued.

The Solution:

Recent studies have shown that color affects mood and therefore is a key element in personal growth both mentally and socially in students, so it is essential to find a color that is both pleasing to the eye and function of the mind but will also not be over stimulating, distracting, or even nauseating.

Hopefully, with a livelier classroom color, there will be more lively students, and nothing is worse than the undead in the classroom.

(Source: Universal Pictures)

The Color Wheel and the Classroom:

To bring students back from the educational dead, a more colorful environment is needed, but what colors to choose specifically?

We all know of the classic, “Rainbow Order” of the color spectrum, but no one really knows why these colors are displayed in this pattern.

The Color Wheel, a visual map of color patterns, can help us study the relationships between colors, such as a pigment’s “friend” or “foe”:

  • Friend: Colors lay next to, or are close to, other shades that work well with them (such as red paired with orange or yellow) creating a harmonious relationship.
  • Foe: Colors usually clash with the hue on the directly opposite side of their position on the wheel (like purple and yellow). Although the clashes of colors are very eye catching, it is often a distraction in the learning environment because of its intensity. The color wheel can also help us in understanding mood.

    The first three shades on the chart are red, orange, and yellow and collectively are known as the warm colors because of their bright and exciting concentration.

    Warm colors give rise to high energy subjects and areas of more involvement, so choose these colors to highlight areas in the classroom that cater to physical movement and active membership like group activities, sciences or labs, and oral spelling.

    Cool colors, such as greens, blues, and purples, are the last colors on the wheel and are said to be more calming and relaxed because of their subtlety. Use these colors to highlight areas of learning that relate more to concentration such as reading, writing, and math.

Extra Classroom Decor:

Signs may also play a key role in a classroom layout by defining goals for students.

Nothing says “Great Job” or “I’m Proud of YOU” like a personalized medal or plaque for students who have put forth the extra mile. Have an Awards Wall, filled with bright colors and patterns that catch the eye of faculty and classmates walking by that not only encourage them to do their best, but also display those who have done exceptionally well in the classroom.

Colorful banners, posters, and wall graphics also give added spice to the classroom by making an educational concept, like the parts of speech, more visual and fun.

Overall Layout:


All colors may be present in the classroom, but for the major elements within the room, such as walls and furniture, stick to just a few key shades that work well together. Nothing is more distracting, or scary, than a jungle of chaotic color.

No one is going to focus with a monkey running wild in a room, and the some goes with crazy colors. Interior designer, Elizabeth Stout, recommends using multiple colors paired together to create an exciting environment that is still palpable and not diverting to the student or teacher, but be creative!

Try using a teal wall color with yellow chairs to keep a history lecture room focused with a side snap of fun and excitement, or use a soft lemon pallet with lime and wood-toned furniture to give a vibrant yet relaxed feel to theater class. Any combination that is chosen can always be spiced up with a little flare, so be bold, adventurous, and mindful of the students.

Any learning environment can feel like home with a little welcoming color.

For more help on classroom layout, color choices, and design, please contact us at America’s instant signs by calling 714-693-2989 or visit our contact page here for any other questions, comments, or feedback.


Tags: signs

How the Fake 30 Rock Would React to the Real 30 Rock's Sign Replacement

Posted by Linda Prina on Jul 8, 2015 2:44:00 PM

As the last few seasons of NBC's 30 Rock predicted, General Electric has been acquired by "CableTown" or in this case Comcast. What does this mean? It means say goodbye to 30 Rockefeller Center and the General Electric sign and say hello to the new Comcast building. 

First things first, here's actual proof that the writer's of 30 Rock truly saw this coming:


And here's the actual event:



Here's how we think some of our old friends at NBC's 30 Rock would react to such an event:

Jenna would find a way to make a singing opportunity out of it. 

Tracey would have no clue what was even happening.

Kenneth would be optimistic and excited about the possibilities.

 Jack would definitely drink his way through the pain.

And last but not least, Liz Lemon would obviously have her usual response.

 America’s Instant Signs is committed to creating quality signage for all of your commercial needs. If you have a quality sign that needs to be created at an affordable cost, we’re the people for you. Give us a call at 800-305-1105 and we’ll be happy to assess your needs.